BRAND POST: With Coronavirus restrictions having impacted personal training studios across Australia, Angela Larose, owner of Essential Body Personal Training in the Queensland city of Gladstone, feels the effects on her business during the lockdown were reduced by the nutrition plans that she was able to offer to here members.
For the past 10 years, Larosse has incorporated a strong nutrition plan into her personal training business and feels that, if it wasn’t for this diversified approach to servicing her clients, the closure of fitness facilities under Queensland’s lockdown – which lasted from 22nd March to 13th June, would have had a far greater impact on her bottom line.
With people exercising in and around their homes and looking to maintain a healthy diet during this time, Ultra Lite Virtual Program, where the initial consultation is conducted online, helped Larosse’s clients stay engaged with their goals and her studio.
She explains “we would have a weekly phone call – which generally only lasted 15 minutes – centred around ‘you spoke to me on the weekend about my weight management plan, here’s the link, have a look and let me know what you think’.”
“The clients don’t even have to come in, I can sign them up on line, it’s that easy.
“I can fit probably four consults (in) now, where I would normally do two, and they can be done at any time – so if you’ve got clients that are working late then it’s easy to get on the phone at home in your PJs and talk to them if you have to.
“So that’s a great advantage, you’re not having to hang around the studio until 8-8:30pm at night, waiting for someone to come in for a consult and you can just talk to them on the phone, you can be anywhere.”
The Ultra Lite Program offers a structured and easy to follow diet system, which is based on the ‘clean Ketogenic,’ approach to eating. It focuses on low carb and low GI fruits and vegetables combined with moderate amounts of protein and fat. This balanced approach to eating ketogenic not only offers a wide range of benefits, such as more energy, improved sleep, and ability for the body to burn fat while still maintaining lean muscle mass, but is also structured in such a way as to minimise the usual negative side-effects of detoxification and the ‘keto-flu.’
Explaining her move to become an Ultra Lite Practitioner, Larosse advises “I was quite adept with weight training and fit-boxing and so forth. But there were still clients that actually wanted weight loss advice.
“As personal trainers, we don’t cover a lot of nutrition in our learning, it’s a really small module. I felt that I needed some guidance, and I started looking around. Most of the programs that I found were meal replacement shakes, which didn’t resonate with me at all. I wanted to educate my clients on how to eat well. I came across Ultra Lite. It was real food for real people.
“My clients started getting amazing results just by sticking to the program. There was a lot of support for me in the background. To know that I had this program that had backup support that was amazing. If I had an issue with a client who was struggling with losing weight, it was just a matter of a phone call, then making a few tweaks in the program.”
As for the results it delivers, Larosse adds “I think it’s one of the easiest things, and it is, it is certainly the world’s best kept secret as far as weight management goes.
“If (clients) want the weight training or some online personal training, it’s a great way to package that into a program to suit the client.
“People come in with the perception that ‘I want to lose 10 kilos, train hard, you know, go hard or go home’. That is not how it’s done. It’s more about your nutrition; you’ve got to get that nutrition in place. That’s how you’re going to lose your kilos
“With Ultra Lite being a ketosis program, you don’t have to move a lot. So even if people have issues with poor mobility, flexibility or they can’t get out of the house they can still get results on the Ultra Lite program. Most of my clients who are overweight have really bad knees and hips. There’s not a lot they can do in the gym, but if you put them on the Ultra Lite plan, the kilos start dropping off after the first week, they get this little bit of energy and go, ‘Wow, this is really working.’ They can see that the weight is dropping, the confidence is building and then they’re stepping out of the house to actually go for a walk down to the park. It just grows from there.”
Larosse adds that being an Ultra Lite Practitioner has “increased my cash flow; it’s been tremendous for that.
“The majority of my clientele is now referral-based. The beauty of that is when someone walks into your studio and they say ‘I need to lose 20 kilos,’ they’ve already made up their mind that they’re going to do it. So there’s no hard sell, you’ve just got to present it and show them the facts that this works.”
Ultra Lite Practitioners wanted
Anyone can become an Ultra Lite Practitioner and you don’t need any formal qualification to get started. All necessary training is included in your license fee and can be completed online within a couple of weeks. So whether you’re looking to add extra value to your existing clients or looking to take on a new segment of clients altogether, Ultra Lite can certainly help you reach your financial goals and take your business to the next level by helping clients both face-to-face and online.
It’s never been easier to start and grow an online business and many practitioners are opting to tap into a whole new world of clientele where they can connect and coach their tribe online.
Prospective clients can book a free call via the practitioners online calendar link. Once they have decided the program is right for them, they fill in their details online and begin their lifestyle journey. Practitioners can either send the clients the products out of their own stock or, to reduce double-handling, they can order on-line and the goods are despatched directly to the client.
Clients gain access to the Ultra Lite Plus on-line membership, where they can use existing meal-plans or even create their own. They can even print out their shopping list based on what they have selected each week. The initial consultation with the practitioner is a longer session, where the program is outlined, This is then followed by shorter weekly consultation where they review their progress and ask questions, helping the client to stay on track and reach their health and weightloss goals.
The purpose of the Ultra Lite program is not just to ‘get people on a diet,’ it’s to educate them on how to eat well, live well and feel well.
Click here to contact Ultra Lite Weight Management through their Australasian Leisure Management Supplier Directory entry.
Images: Angela Larose (top and below)
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24th October 2012 – Advanced Certificate in Nutrition (Weight Loss) for the Health and Fitness Industry
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